Not only can it come across as rigid or tone deaf, but it also tanks your audience’s interest in the post and all but guarantees their complete lack of engagement. ‍ Use a positive and conversational tone.Ĭorporate messaging and flowery language have their place, but not in a celebratory social media post. Thankfully, we’ve assembled a handy rundown of how you can judge if a potential post will leave its mark on your audiences. ‍ What’s the Right Tone and Message for an Effective Company Anniversary Social Media Post?įirst things first: We need to choose what the post is going to be all about.Īnd it’s on this first and most important step where even the best social media managers and content producers can feel a bit overwhelmed.

Let’s dive in and learn how to create meaningful social media content about your business’s upcoming anniversary. Drawing meaningful attention to a company anniversary on social media is hard.Īs the experts on company anniversaries, business histories, and corporate milestones, we’ve prepared a simple step-by-step path you can follow to know what to post, how to craft your message, how to execute strategically, and the emotional intent you should bring to the table when creating this company-focused social content. And don’t worry the problem isn’t with you, your business, or your social media acumen. I feel like we sound just like every other business with this post.” “Everything I can think of just sounds so braggadocious.” “Do our customers actually care about this?” “Ugh.

You know it’s probably a good idea to put out something on social media about it, but your stomach gets wrapped up in knots at the prospect of creating something relevant, engaging, thoughtful, and that simultaneously draws genuine interest and attention to your company’s giant milestone.Īnd then, just as you get started, the doubt and anxiety really set in: Your company anniversary is on the horizon.

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